The US-based online clothing retailer was created in 2009 by Nitin Passi, who started his career in the New York fashion industry. The company has since grown into a worldwide seller, has started opening brick-and-mortar locations, and has released a collection available inside Nordstrom stores. Customers can browse the website for a wide range of clothing items, including tops, pants, dresses, and rompers. Accessories are available as well, including purses, sunglasses, jewelry, and hats. Intimates include lingerie, shapewear, pantyhose, and bra accessories. Beauty items are also for sale, such as contour kits, creams and masks, lip glosses, and brushes. In addition to general sizes, the company features petite, plus, and tall options. The brand focuses mainly on women’s clothing, talent, and empowerment. In addition to that, Missguided has launched a menswear brand of clothing called Mennace, which is available online and in stores.