Ulta is a popular cosmetics retail store chain in the United States. Founded in 1990 as Ulta Salon Cosmetics & Fragrance, Ulta grew into a billion-dollar company. Richard George and Terry Hanson are former Osco executives who came up with the idea for this company. By 2013, Ulta had grown to more than 675 stores in the United States. Currently, Ulta owns more than 1,124 cosmetics stores that generate nearly $5 billion a year. Ulta Beauty is popular with customers because it offers more than 25,000 beauty products, 500 top brands and affordable pricing. Each store has a salon that offers personalized services for its clients. Ulta provides makeup, hair, skin and brow services.