Artis, the Latin word for “skill, method, technique,” recognized that the entire category of beauty tools was based on an “artist-applies-to-the-canvas” premise—someone applying product on someone/something else. How different is the experience when the artist is the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to the process of makeup self-application, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.