Ask a room full of 10 people about their skincare routine, and we’d bet they’d all have a different answer. Some might get by with nothing more than a morning and evening rinse, while some swear by a 12-step routine. From the Sephora aisles to our social media feeds, it’s easy to get swayed by the overwhelming number of eye gels, mud masks, face scrubs and more that claim to solve our skincare woes. Add in vegan, cruelty-free and “clean” beauty to the mix, and it’s hard to know where to even begin.