Wicked Good Cupcakes started as a fun project between a mother and daughter, Tracey Noonan and Danielle Vilagie, who wanted to spend more time together. Their innovative idea of shipping cupcakes in jars quickly gained popularity, especially after their appearance on the TV show “Shark Tank.” Today, Wicked Good Cupcakes is known nationwide for its delicious, handcrafted cupcakes and brownies, all made from premium ingredients. In 2021, they joined the Hickory Farms family, expanding their reach and continuing to delight customers with their sweet treats