Wish is an online e-commerce platform that puts shoppers directly in touch with sellers. As one of the most immense e-commerce marketplaces in the world, Wish personalizes the shopping experience using browsing technologies. CEO Peter Szulczewski, a former engineer at Google, founded Wish in 2010 in San Francisco, California. By 2017, Wish had become the most downloaded e-commerce application in the United States, and in 2018, most downloaded in the world. Over 500,000 merchants have their products listed on Wish to sell directly to consumers, cutting distribution costs and, in turn, offering incredibly low prices. Wish implements a discovery-based experience by getting to know its users and establishing a personalized feed of merchandise. It uses rewards and games to keep users actively engaged. Wish has more than 100 million active monthly users and sells approximately 1.8 million products every day. Wish is partnered with Black Girls CODE, a nonprofit organization that focuses on educating African American girls in technology, in hopes to help expand the number of women of color in the field of technology and provide opportunities to underprivileged girls.