Zafiro Hotels is the name chosen by Bartomeu Plomer for his hotels from 2017.The new Zafiro Hotels brand was born after the reorganization of Viva & Vanity Hotels after control passed down to the next generation of the family. The brand is inspired by the 5-star Zafiro Palace Alcudia Hotel which opened in 2015.We maintain our values and keep everything which is good while innovating for the future.Our slogan is “Freedom of choice”. We want you to experience freedom during your holidays. We know luxury means freedom.